Last week, I was on site at a client’s, conducting the final meeting of a planning engagement. As we discussed the next course of action, I began thinking about the dramatic increase in healthcare organizations’ Web needs over the past five years since I have been part of the Greystone team. I was reminded of just how far the industry has come in the sixteen years since the founders of Greystone.Net first predicted that the organization’s Web site would grow larger than a mere “marketing tool” to become an industry-wide tool for hospitals and healthcare organizations.
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The beginning of a new year is always a good time for new inspiration. As a graphic designer, I’m always trying to keep up on the latest and hottest trends and while I don’t have a crystal ball, I do see some recurring trends that have the potential of being the big design focus in 2012 based on the industry: Read more…
The North America International Auto Show kicked off in Detroit this week with industry and press events, opening to the public this weekend. You might be wondering with that has to do with healthcare, mobile or strategy. Well – there’s a lot to learn from an event like this. It’s a venue for the auto manufacturers to showcase their products and concepts. With thousands of people attending, it’s one big marketing event. A large majority of the world’s auto manufacturers are there, side by side creating a great comparison shopping opportunity for consumers. This is interesting to consider – what would you do if your hospital were in that type of venue? How would you differentiate your hospital from your competition?
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What a year.
I’m a bit ashamed to admit that I’m glad to see 2011 in the rear view mirror. Parts of 2011 were really tough for all of us at Greystone.Net — saying goodbye is never easy. But much good happened this year too though — getting to know new colleagues and clients, working hard to expand our products and services, traveling across the world to speak at conferences, and most importantly, reconnecting with many friends in this busy world of healthcare Internet marketing.
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Based on feedback received from attendees at recent events, Greystone has decided to expand our educational offerings and create a Webmaster Workshop Series for 2012. The Series is designed to meet the needs of a variety of individuals with different skill levels.
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Especially at this time of year, especially after an action-packed Healthcare Internet Conference, especially as I am about to travel across the country … and deal with too many people at airports, too many cars rushing to family and too many people racing to the best deal at their favorite stores, I wonder if we slow down enough to think about thanks … and giving.
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Here’s a new spin on “meaningful”: meaningful collaboration. I define this as working together, cross-functionally, across organizations and/or possibly with solution providers, to achieve an outcome of unique relevance to the question at hand. Having recently attended the 15th Annual Healthcare Internet Conference (HCIC), I witnessed a lot of this! Healthcare organizations and solution providers are doing some truly inspiring things.
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It’s been a little more than a week since the end of the 15th Annual Healthcare Internet Conference, and what a whirlwind. But a good whirlwind. It was a fun time with lots of great educational sessions and many chances to see old friends again and make new ones, which is the best part of each year’s conference, in my opinion.
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I happily congratulate the accomplished group of Best in Class finalists and winners who accepted their awards at the Ninth Annual Best in Class Awards ceremony on Monday, November 7 at our 2011 Client Conference!
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Next Monday, the Healthcare Internet Conference will start. I can’t believe it will be the 15th Annual. How quickly time has passed from that day in November of 1996 when John Eudes, I and the rest of the “early” Greystone gang opened the first Healthcare Internet Conference at Bally’s in Las Vegas. We didn’t know it would become an annual event.
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