Spring Cleaning: It May Involve More Than Just Your House

March 27th, 2014 No comments

spring-treesGood gracious, we’ve had a lousy winter! I can’t recall ever being so happy for the first day of spring to arrive.

As the weather warms up and the trees and flowers start to bloom, many of us start thinking about that old traditional rite of spring: that’s right, spring cleaning.

Although spring cleaning is hard work, there’s nothing I like more than the feeling of a house or office that has been deep cleaned and cleared of clutter. I’ve even been known to get ambitious and throw in a little painting or furniture rearranging, just for laughs.

And, just as our houses need a good cleaning, occasionally our digital strategies need a good going-over as well.

Have you launched a new strategy in the past year? If so, this may be a good time to assess just how effectively that new plan has been executed. Or maybe you already know it needs some mid-course adjustments. If you haven’t yet implemented those tweaks, you might celebrate the Vernal Equinox by doing just that!

Yes, spring is a time of renewal … let’s chant that thought as we all move forward into 2014. If we can help you unclutter and re-invigorate, just let us know. We’re here, and we’re really happy to say … so is Spring.

 

 

Categories: Best Practices, Strategy Tags:

Gold, Silver and Bronze Dreams

February 19th, 2014 No comments

Olympic_RingsIn the dead of winter, when it’s cold outside and everything’s covered with a thick layer of snow (or ice), it’s often hard to find inspiration  to keep the creative fires burning. But this winter, we have the pleasure of enjoying the Olympic Winter Games. Watching these young men and women put forth their best efforts – after spending much of their lives preparing for the opportunity to compete on the world stage – can feed the soul.

Many of the athletes have posted “personal best” performances and quite a few Olympic records have been broken. To see the expressions of happiness on the athletes’ faces as they realize their achievements is awe-inspiring. You can’t help but celebrate vicariously with them. Conversely, there have been performances that fell below expectations, and the disappointment has been almost palpable.

While I’m pretty sure none of us has “whizzing down a snow-covered mountain or tube of ice at high rates of speed” or “spinning around a vast expanse of ice on thin metal blades” as a requirement in our job descriptions, we’ve all experienced the thrill of achieving a personal best of some manner in our careers, as well as the sting of trying hard, but just not quite getting there.

What would you consider to be your gold, silver or bronze medal-worthy achievements? Is there a near-miss that still rankles just a bit? Do you use the good and the not-so-good as inspiration as you go about your work?  Tell us your story.

 

 

Categories: A little fun, Best Practices Tags:

Extreme Winter Offers Example of Big Data Use

January 30th, 2014 No comments

SnowJam 2 2014SnowJam 2014Brrr, it’s cold!!! For most of us in the US, and definitely for us in Atlanta this week, we’ve had a lot of extreme weather conditions so far this winter. Spring simply can’t get here fast enough. But other than sharing a personal observation, how does that relate to healthcare marketing?

In an article on big data, David Meerman Scott, one of the keynote speakers at the 17th Annual Healthcare Internet Conference last November, talks about big data, or “rich data,” as he prefers to call it. Scott believes that while most people are somewhat familiar with the term “big data” and have an understanding, to some degree, of what it is, they don’t really understand the implications that big data can have for their business. Thus, most organizations aren’t taking advantage of the power of big data.

Data is everywhere, in massive amounts. But how can your organization turn all that data into revenue?

Combining customer profiles with social media profiles and demographic information can certainly help to create targeted profiles for marketing campaigns. Although this can evoke a “creep factor” for some people, Scott says he personally appreciates when businesses he frequents regularly pays attention to his purchasing patterns and sends him offers that he is actually interested in.

But we were speaking of cold weather earlier – how does that fit in? Well, real-time data analysis is very important for day-to-day business operations. In Scott’s example, the local big-box home improvement store or the local big-box mass merchandiser might consider the weather in planning sales strategies. Strategies that might be employed include:

  • Monitoring the weather forecasts to know when extreme weather conditions, such as a blizzard and/or extremely cold temperatures are coming, and prepare their stock accordingly. With enough notice, supplies can be diverted from other locations that won’t be affected so that enough stock will be on hand for the local weather situation.
  • Setting up a special Web site that updates dynamically based on point-of-sale systems so that customers will know if the items they need are available and at which location they can be found.
  • Monitoring social media for mention of particular items, such as snow shovels, and commenting on posts when appropriate.
  • Sending targeted emails to customers, based on purchase history, containing offers for items pertinent to the upcoming weather conditions.
  • Using a real-time Google AdWord campaign, linking current weather conditions with available pertinent stock and offers available for that stock. The ads would, of course, point to the dynamically-updating Web page so that customers would know the availability of these products.

Does this example give you ideas for how your organization could better use big data? If so, share examples of what you’re doing and what you have planned. We’d love to hear from you and learn about your successes and challenges.

And stay warm; Spring is only 50 days away!

 

 

Categories: Big Data, HCIC Tags:

As One Year Comes to a Close, Another Year Begins …

December 19th, 2013 No comments

happy holidaysIt’s that time of year again. Amidst all the hustle and bustle of the holiday season, we try to steal a few moments to reflect on the year that’s coming to a close and the one about to start.

 

2013 has been a busy year, filled with accomplishments and challenges, ups and downs, great ideas and some not so great. Through it all, we had you – our clients,  friends and family – right there with us. You’ve inspired us, moved us and kept us on point.  We’re proud of our accomplishments, excited about our future and grateful to play a part in our exciting and ever-growing industry.

 

I would like to take a moment to wish you all a safe and well deserved break; with time to reflect, laugh and share time with family and friends. On behalf of myself and the whole Greystone.Net team, please accept our very best of wishes for a wonderful holiday season and prosperity and success in the coming New Year.

 

Happy holidays and happy 2014!

 

 

 

Categories: A little fun Tags:

It’s a Wrap – The 17th Annual HCIC Is Now In The Books

November 14th, 2013 No comments

HCIC_Logo 2013It’s hard to believe that we’ve already been home from  New Orleans for a week and that the 17th Annual Healthcare Internet Conference is “in the books.” We had so many attendees and exhibitors tell us this was our best conference yet, and we hope that is true and that you agree.

Here are a few highlights that stuck with us during the week:

  • Dr. Natasha Burgert:  Dr. Natasha’s keynote led off the HCIC on Monday afternoon. A pediatrician, she discussed how using social media helped her to solve the three main problems with her practice: Not being able to get information out to her patients’ parents, having an “average” point of care and only having 20 minutes per encounter. Dr. Natasha and her practice partners use Facebook, Twitter, a blog and a variety of other techniques to interact with their patients 24/7/365. I wish more doctors adopted were like her.
  • David Meerman Scott: In his very energetic keynote presentation, “It’s a Real Time World – Are You Ready?” David discussed the importance of “social sharing” – publishing content and immediately sharing it. He also discussed buyer personas, how not to do content marketing and real-time brand journalism. Just a thought: whatever it is that gives David so much energy, I want some of it!
  • Rose Glenn and Denise Beaudoin: Rose and Denise gave their perspectives in a keynote presentation on engaging consumers in the new healthcare economy. They talked about their experiences at Henry Ford Health System in Detroit, where the economy presents enhanced challenges for marketers. It is always a treat to hear a real-life case study of how at least one health system is engaging patients through digital media.
  • Best in Class Awards: The presentation of the Best in Class Awards on Sunday evening was a treat for all. The “Mike and Mike Show” started things off on a highly entertaining note. The Best in Class awards were presented in eight categories. Congratulations to the winners! For a complete listing of the award winners, please visit http://www.greystone.net/who-we-are/best-in-class-awards/best-in-class-winners.
  • Healthcare Internet Hall of Fame Induction and John A. Eudes Award: Tuesday lunch and these presentations are always a special time at the HCIC. Congratulation to Eudes Award winner Dan Ansel and to the 2013 inductees into the Healthcare Internet Hall of Fame: Lee Aase; C. Everett Koop, MD; Kevin Pho, MD; Cleveland Clinic; Geisinger Health System and Medical University of South Carolina.
  • Concurrent sessions: The topics of the 48 concurrent sessions were varied, timely and educational. We hope you were able to meet your needs with the sessions you attended. And remember: if you couldn’t get to all the sessions you would have liked to, you can catch up on missed sessions with Rewind. It’s also a great way to share the HCIC content with colleagues who didn’t make it to New Orleans.
  • Exhibit hall: This year’s exhibition space was our largest yet. It filled nearly 27,000 square feet and nearly 30% of the exhibitors were first time exhibitors with the conference. Lots of new tools and new services to learn about and explore. We hope you took advantage of that opportunity.

 

Our thanks go out to everyone who attended and participated in this year’s conference. It was great seeing everyone!

We’ll take a few deep breaths between now and the first of the year, but we’re already deep into planning for the 18th Annual HCIC in Scottsdale. The Call for Speakers and the Exhibitor and Sponsor Prospectus will be out before you know it.

We wish everyone a happy and safe Thanksgiving!