HCIC: Backstage Pass Webinar Series Begins This Week
If you haven’t already signed up for this week’s HCIC: Backstage Pass presentation to be held on Wednesday, May 22, you’ll want to be sure to sign up today! At 12 noon CDT this Wednesday, Stephanie Cannon will discuss “Developing Interactive Scorecards That Make Sense to Your ‘C-Suite.’” The session, which will run until 1:15 p.m., is one of the “ROI and Business Value” topics that will be presented over the next few months during this Webinar series.
Stephanie, who is Director, Web Communication & eBusiness, at Nationwide Children’s Hospital in Columbus, Ohio, will present a case study from her organization demonstrating how scorecards have been adapted to the work of marketing and PR professionals and are being used for client management and C-suite communication. She will explore the fundamentals of scorecard development, effective goal-setting and presentation strategies.
You can register for all five series presentations for $375 if you do so by May 22. After that date, the sessions will be $95 each. Each session is a Webinar so all you need to do is block off the time on your schedule and get an Internet connection and a comfortable chair. And if your plans should change after you register, don’t worry – you can get a recorded copy of the live session within a week of the original presentation.
And don’t forget next month’s presentation on June 19: “Marketing Physicians via the Web and Social Media,” presented by Christine Bon, Senior Web Specialist, and Jonathan Fine, Director, Web Services, at Advocate Health Care in Oak Brook, IL.



