“Google Accounts For More Than 65% Of U.S. Searches”

This is quite incredible but not really as interesting as the fact that, “Health and medical had the highest share of traffic from search engines at 44.64%, while business and finance had the least at 17.04%, according to the latest Hitwise survey” (Source: Information Week)

If my math is correct this means the following:

Total Google Searches (Avg 2 Months):
6.5 Billion Searches per month(Source: comScore)

Number of Google Daily Searches:
216 Million per day

Number of Health & Medical Daily Searches:
216 Million x 44%=

95 Million Health and Medical Searches per Day

By the way that is for Google only. Do you need another reason to begin focusing on your web programs? Needless to say we are continuing to see a major shift in how consumers seek out Health and Medical Information.

They are also “smarter” than we are … in many ways about what can be done on the Web and how to innovate. We need to embrace that diversity and difference rather than run from it or fear it. They will soon be our health system’s consumers, patients, employees …