New Benchmarking Category
I would like to introduce myself as one of the newest members of the Greystone.Net team. My name is Andrew Roberts, and I will have responsibility for the Benchmarking product. My background is in research and marketing, and my primary interest is helping healthcare providers use data and other information to make better strategic marketing decisions. Previously, I worked for McKesson and was responsible for tracking customer satisfaction and loyalty among our hospital and physician customers. It is my experience that an organization can truly distinguish itself from its peers through its ability to translate complex information into actionable findings. This is particularly important in healthcare, where competition is increasingly fierce and marketing dollars hard to come by.