I recently helped my 3-yr old daughter prepare her wish list for Santa. What I thought would be a simple task proved to be a significant challenge, as she wanted virtually every single toy in the catalogue! I tried my best to explain to her that even though she has been very good this year, it is Santa’s job to pick out a few toys that she would like best.
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A friend of mine could not get rid of a cold he has had for a couple weeks and decided to stop in a walk-in-clinic on the way home from work. He arrived at the office to find a 6 hour wait ahead of him for the evening. I started wondering how he could have avoided a long fix to the common cold (besides going to the doctor earlier before it became an extreme case). It would have been nice for him to be able to pull his phone out and look up the office number to call ahead, get directions or even see the “real time” wait. However, this organization did not have a site accessible for hand held devices. A mobile Internet site not only could have been another avenue for him to locate the organization, but also another way to provide easy customer service. Many of the organizations we work with have not created an external Internet site dedicated to hand held devices, such as mobile phones. My friend’s situation once again leaves me wondering why not?
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Those outside of healthcare often refer to it as the “recession-proof” industry. If they only knew. Everybody we talk to is looking at lower revenues, in some cases significantly lower.
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