With all due apologies to Benjamin Disraeli, who uttered that phrase before Mark Twain popularized it, I have spent a good part of the last two days working on the analysis of traffic statistics from a new site one of our clients launched last month. In the course of trying to come up with meaningful comparisons and analysis, I used one of the words in the headline more than once.
Today we’re going to use our blog to point you to what has to be my favorite online article of the year from Smashing Magazine: 10 Harsh Truths About Corporate Websites
You may have been among the 170 or so from across healthcare who responded to our recent survey on how the economy is affecting healthcare. We’d heard a number of anecdotal stories – good and bad – on the impact in our industry, so we thought we’d get a quick snapshot to see what’s really going on.
I had the pleasure of attending the 14th Annual Forum on Customer-Based Marketing Strategies this week, and among the more interesting presentations was one by Elizabeth Scott of New Maven Marketing on what she termed “The New Marketing Hybrid.” She defined that as somebody with expertise in both new and traditional media.