Okay, please forgive the butchering of the age old adage that a picture is worth a thousand words. But the point is that physician videos are worth the time and effort.
What I’m talking about are video profiles of physicians in your “find a doctor” section. Like those found on the University of Wisconsin Health site.
Adherence to best practices on the Web is critical. You’ve heard me quote Jakob Nielsen before on his #1 rule of Web usability: “99% of the time your users spend on the Internet they spend on sites other than yours.” That suggests that if you create a user experience that is vastly different from what your site visitors are likely to get at places like Yahoo or Amazon, you’re setting yourself up for problems.
Prior to leaving my last job, leadership was talking about adding a position with “social media” in the title. While I applauded the additional resources, I suggested that might be kind of like adding someone to the PR staff with “news releases” in their title.
For those of you not familiar with Greystone.Net Benchmarking, this is a service I manage that allows customers to anonymously compare performance with other hospitals on key Web areas such as Web utilization and number of FTEs. Recently, I surveyed existing Greystone.Net Benchmarking customers about how we could improve the product. In their responses, two conclusions stood out: First, make it easier to see key conclusions and results. Second, reduce the amount of time it takes for users to enter data and review reports.
It’s always interesting to review the program for the Healthcare Internet Conference . Since the vast majority of the sessions were proposed by those in the industry, it’s really a reflection of what’s happening with the Web strategies for hospitals and health systems.