Those of us who obsess over search engine traffic (and that should be just about everybody, right?) are having a hard time keeping up these days. First, there’s the new Bing, which we talked about a while ago. Then the combination of Yahoo! and Bing, followed by an announcement by Yahoo! that they are still working on their own search.
One of the things that we have blogged about consistently on this site is the need to set up a version of your Web site for visitors using mobile devices. Since this is such a hot topic in the industry right now, we decided to do a little research. Ultimately, we found that only 1 in 5 hospital / health system Web sites currently have a mobile-friendly version of their Web site. The most popular reasons cited for not creating such a site are “not enough of a priority” (55%) and “shortage of time and/or FTEs” (45%).
You know the old saying, “everybody talks about the weather, but nobody does anything about it”? Social media is not like that. Yes, everybody is talking about it, or so it seems. But many are actually doing something about it.
It’s barbeque season, and there are few things I like better than a good barbeque. But what happens if you are at a neighborhood barbeque and you realize a group of neighbors is talking about your hospital or health system. What do you do?
We thought we’d wait a few days for the dust to settle and the wailing to die down after the announcement of the Microsoft/Yahoo! deal. After all, there has been plenty of both (dust and wailing). One blogger went so far as to suggest “Yahoo committed seppuku today” (the equivalent of hara-kiri). Others took a more measured view, pointing out pros and cons, along with the risks for both parties.