Convincing a client to pursue local search is a no-brainer. Just show them one sample that lists their competitors at the top of the page with a nice map, and they are sold. Getting it done is another matter entirely.
This was an extremely common refrain at the 13th Annual Healthcare Internet Conference. I can’t tell you how many times I heard some version of this expression during conversations in the hallways or during concurrent sessions. With so many first-time Conference attendees this year (in fact, this was our best-attended conference ever!), I am not sure how many were prepared for three days full of case studies by peers, speeches by industry visionaries, and networking with some of the most successful hospital Web site managers in the country.
I don’t know if that’s really news, but sometimes you need the data to back up what you know to be true. In this case, a presentation today at Ad:Tech will report the results of a joint study by Performics, the marketing arm of Publicis Groupe’s VivaKi Nerve Center, and ROI Research, an analytics and technology firm.
You know we think the world of Shel Holz, one of the leading social media and communications experts in the business. After all, we’ve had him as a keynote presenter at our Healthcare Internet Conference three years running, and have done joint engagements with him. And usually we agree with him right down the line.
The Healthcare Internet Conference can be an exhilarating – and exhausting — ride. Even the proud owners of award winning sites go home with a long list of things to try or look into. As we always say, nobody does everything the best, so even the best have something to learn.