At Greystone we are a pretty lean company that gets an extraordinary amount of work done. There are lots of things we could probably do better, but given our size we really accomplish a lot. This is in large part because we have a great team of dedicated and talented individuals working here. Most importantly, everyone is ready to pitch in and do whatever needs to get done at the time. Keeping up this blog is something we all agree is important… we believe in the power and value of blogs, and make recommendations to our clients all the time that they should have a blog of their own. However, when it comes right down to it, Greystone is not great at blogging. The Greystone blog is one of those things which our busy schedules make it tough to get done and days and weeks can go by without anyone writing or posting anything to our blog. That’s why a few weeks ago we created a weekly schedule and assigned everyone a week to post something to the blog. So far, I’m happy to report that we are only a week behind. :) I won’t tell you who at Greystone hasn’t finished they blog post yet, but the pressure is on!
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Every day people say great things about your hospital or healthcare system. “They saved my brother’s life”, “They are some of the nicest people around”, “We’ve had our babies there and it was a great experience”. They say it in the grocery store, in church, during poker night, and at the salon.
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We have recently received inquiries from several hospital or health systems Webmasters who want to know our opinion about Web sites like Alexa, Compete.com, and Quantcast.com. These “third party web data providers” use proprietary algorithms to estimate the number of visitors on any Web site, and have become a major resource for many Web marketers.
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One of my responsibilities here at Greystone is to assess hospital and healthcare system Web sites. When we complete an assessment, we use a grade system to determine the quality of a Web site. Thirty-one categories are evaluated using a consistent and quantitative scoring system, and we assign grades to each category ranging from an A to a D-. You may be wondering, why no F’s? Giving an F to a client is like wearing high heels on a hiking trip: you just don’t do it, unless you want to endure the repercussions.
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Do your physicians actively participate on your healthcare organization’s Web site? We all know a Web site can be a powerful tool for our organizations. Unfortunately, getting that message across to certain areas of the healthcare organization can be a difficult task. Even for those who are lucky enough to be working in a Web savvy environment, finding physicians to participate can be an even larger challenge.
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