Here we are: mid-January 2013. The holiday decorations have been taken down and stored away for another year, winter vacation is over, the kids are back in school and most of us are back to our regular routines.
As we plow back into our work, what will be driving your digital strategy this year? One thing is for sure: mobile continues to rise to the forefront in digital marketing strategy. At the recent CES in Las Vegas, advanced mobile devices were featured everywhere, from connected TVs, tablets large and small, and even “phablets” – a new combination of tablets and Smartphones in one device. The world is no longer dominated by PCs – there are over 1 billion Smartphones in use worldwide and one in three U.S. consumers owns a tablet, soon to be one in two consumers.
I read with interest Sheryl Patteck’s take-home message from CES: “We are moving ever closer to delivering on … connected, customized and personalized one-to-one marketing in a mobilized way.” That has never been more true, and applies to us in healthcare marketing too. Her key takeways:
- You must have a strong mobile strategy in place. From the consumer’s perspective, it’s all about mobile communication.
- Your content must be relevant, interactive and engaging. Content is becoming more accessible with new technologies and applications.
- Data and customer understanding are key now more than ever. The opportunity to communicate with both current and potential consumers in more personalized and customized ways is available with new technologies.
- Imagination is the only limit. It’s up to you to use creativity to interact and engage with your audience in new and different ways — wherever they may be and however they may be connected.
Keeping all this in mind, we’ve been busy at Greystone.Net, making plans to bring you new and improved products and services.
For example, we’re making-over the Webmaster Workshops, and think you’ll be really pleased with the results. Check out our GreyMatters newsletter and our Web site in February for more details!
Another new feature we are adding this year to our educational mix is called HCIC: Backstage Pass, a series of Webinars with some of the top-rated presenters from the 16th Annual HCIC. We’ll have more details on these sessions coming out soon, as well. And now for the first time, we’ve made all of the presentations from the Annual HCIC available for viewing/downloading. Learn more about it at HCIC: Rewind.
Believe it or not, we are already actively at work developing the educational program for the 17th Annual HCIC and the 2013 Client Conference, and aim to put on the best conference yet. New Orleans in November will be the place to be. And, it won’t be long before nominations will be opened for the Healthcare Internet Hall of Fame and the Best in Class awards.
And we haven’t forgotten our clients! We are working to continue to provide the finest products and services to our clients in 2013, and finding ways to do even better work. We’ll be sharing soon some improvements, including exciting announcements about our Collaboration Portal product and our mobile Wayfinding solutions, to name just a few.
What plans does your organization have for 2013? We’d love to hear about anything unique, different or fun that you’re planning.
Happy New Year. We, at Greystone, hope it is a healthy, happy and prosperous new year for all, and we look forward to seeing you, and talking with you, again soon.