Recently, Greystone.Net was helping a client hospital with a business plan for its Web site. As part of the arrangement, we designed, launched and managed a web satisfaction study for them. This is something that we are doing more and more these days, as organizations seek to add customer input into their redesign efforts. My background is in research, so I am usually heavily involved with these engagements.
Archive for the ‘Analytics’ Category
The person behind that user session
Wednesday, December 16th, 2009A Tale of Two Web Sites
Tuesday, October 13th, 2009“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness.” Dickens penned those immortal words a century and a half ago, comparing the cities of London and Paris. These days, things are seldom that cut and dry – especially when it comes to Web Analytics. It is very difficult to compare two Web sites and get a clear picture. Take the following example:
The Joy of Stats
Tuesday, September 22nd, 2009Further proof that I’m a geek: I just love Web analytics. They used to call me the Stats Hound at my last place of employment. All of which causes great amusement for my wife who knows that the last math class I took was as a junior in high school when I barely passed geometry.
More reasons to build a mobile-friendly Web site
Monday, August 24th, 2009One of the things that we have blogged about consistently on this site is the need to set up a version of your Web site for visitors using mobile devices. Since this is such a hot topic in the industry right now, we decided to do a little research. Ultimately, we found that only 1 in 5 hospital / health system Web sites currently have a mobile-friendly version of their Web site. The most popular reasons cited for not creating such a site are “not enough of a priority” (55%) and “shortage of time and/or FTEs” (45%).
Lies, Damned Lies, and Statistics
Thursday, February 26th, 2009With all due apologies to Benjamin Disraeli, who uttered that phrase before Mark Twain popularized it, I have spent a good part of the last two days working on the analysis of traffic statistics from a new site one of our clients launched last month. In the course of trying to come up with meaningful comparisons and analysis, I used one of the words in the headline more than once.