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	<title>The Greystone.Net Blog &#187; Analytics</title>
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		<title>A Buzzword With Staying Power</title>
		<link>http://www.greystoneblog.net/a-buzzword-with-staying-power/</link>
		<comments>http://www.greystoneblog.net/a-buzzword-with-staying-power/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 16:07:41 +0000</pubDate>
		<dc:creator>Andrew Roberts</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Benchmarking]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Internet Conference]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[ROI]]></category>
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		<category><![CDATA[healthcare conference]]></category>
		<category><![CDATA[healthcare internet conference]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=1033</guid>
		<description><![CDATA[This past September marked the five year anniversary of receiving my MBA. At a recent informal get-together to celebrate the occasion, it was a pleasure renewing acquaintances with former classmates and discussing the various paths we have taken. What a wild ride it has been! Career changes, relocations, layoffs, promotions – you name it. When [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Are You Taking Advantage of Free?</title>
		<link>http://www.greystoneblog.net/are-you-taking-advantage-of-free/</link>
		<comments>http://www.greystoneblog.net/are-you-taking-advantage-of-free/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 16:13:52 +0000</pubDate>
		<dc:creator>Laura Clemons</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=1028</guid>
		<description><![CDATA[Free is good, especially when it comes to marketing your hospital or health system. So you jump in with free opportunities to display your brand through social media such as Facebook, LinkedIn, and Twitter; then you start a blog and then all of a sudden, it doesn’t feel so free anymore. In fact, social media-based [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Few More Thoughts &#8230; From the Webmaster Workshop</title>
		<link>http://www.greystoneblog.net/a-few-more-thoughts-from-the-webmaster-workshop-2/</link>
		<comments>http://www.greystoneblog.net/a-few-more-thoughts-from-the-webmaster-workshop-2/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 19:33:35 +0000</pubDate>
		<dc:creator>Michael Schneider</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web governance]]></category>
		<category><![CDATA[Webmaster Workshop]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=958</guid>
		<description><![CDATA[What a great group we had for the Webmaster Workshop last week in Chicago!  I thought the food and the service at the Sofitel was fantastic.  The networking and the conversations seemed to be valuable to all and, as usual, it was like drinking through a fire hose as we were trying to take in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Web Analytics Reporting Remains a Challenge for Healthcare Marketers</title>
		<link>http://www.greystoneblog.net/web-analytics-reporting-remains-a-challenge-for-healthcare-marketers/</link>
		<comments>http://www.greystoneblog.net/web-analytics-reporting-remains-a-challenge-for-healthcare-marketers/#comments</comments>
		<pubDate>Thu, 20 Jan 2011 17:32:06 +0000</pubDate>
		<dc:creator>Andrew Roberts</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Benchmarking]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=795</guid>
		<description><![CDATA[The results of our recent research on internal reporting of external Web analytics data are in, and have been sent to all who participated in the study.  According to the 40 organizations who participated in the research, it is clear that this is an area where many continue to struggle.  Here are some of the [...]]]></description>
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		<title>New metrics confirm old ideas</title>
		<link>http://www.greystoneblog.net/new-metrics-confirm-old-ideas/</link>
		<comments>http://www.greystoneblog.net/new-metrics-confirm-old-ideas/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 19:15:29 +0000</pubDate>
		<dc:creator>Andrew Roberts</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Benchmarking]]></category>
		<category><![CDATA[Greystone news]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=763</guid>
		<description><![CDATA[This week we went live with two new areas in our Greystone.Net Benchmarking database:   traffic from referring sites, and mobile traffic. Both areas were added based on feedback from participants. After I had a chance to review the preliminary data, two interesting findings jumped out: 1) Mobile traffic to hospital Web sites continues to increase. Roughly [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Hospital Intranets: Can’t we all just get along?</title>
		<link>http://www.greystoneblog.net/hospital-intranets-can%e2%80%99t-we-all-just-get-along/</link>
		<comments>http://www.greystoneblog.net/hospital-intranets-can%e2%80%99t-we-all-just-get-along/#comments</comments>
		<pubDate>Fri, 17 Sep 2010 11:23:19 +0000</pubDate>
		<dc:creator>Andrew Roberts</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Benchmarking]]></category>
		<category><![CDATA[Intranet]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=716</guid>
		<description><![CDATA[The results of Greystone.Net’s recent research on intranets in hospitals and health systems are in. Thanks to all who participated! We received responses from nearly half (46%) of our 125-member panel of healthcare marketers. All respondents who completed the survey have received a complete copy of the results. Several main conclusions stood out: 1) Overall, intranets [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>No Apologies Necessary</title>
		<link>http://www.greystoneblog.net/no-apologies-necessary/</link>
		<comments>http://www.greystoneblog.net/no-apologies-necessary/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 17:17:15 +0000</pubDate>
		<dc:creator>Andrew Roberts</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Benchmarking]]></category>
		<category><![CDATA[Greystone news]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=696</guid>
		<description><![CDATA[Good internal reporting of Web data should document successes, illuminate failures, and serve as a key component in evaluating overall strategy. Yet for many healthcare Web marketers, the challenge of producing quality reports has proven to be extremely elusive and frustrating. In my experience, most organizations do not go much further than tracking basic Web analytics metrics like page [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are You Watching Your Keywords?</title>
		<link>http://www.greystoneblog.net/are-you-watching-your-keywords/</link>
		<comments>http://www.greystoneblog.net/are-you-watching-your-keywords/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 15:30:41 +0000</pubDate>
		<dc:creator>Andrew Roberts</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Benchmarking]]></category>
		<category><![CDATA[Search Engines]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=601</guid>
		<description><![CDATA[“I don’t really pay attention to our top search terms,” says one of my customers, a marketing analyst at a prestigious academic medical center. “They are mostly just a variation of our hospital’s name.” For a lot of analysts at hospitals and health systems, especially those cursed with having an easily misspelled name, I can [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Health Content &#8211; Is It Filler or Is It Fundamental to Your Web Strategy?</title>
		<link>http://www.greystoneblog.net/health-content-is-it-filler-or-is-it-fundamental-to-your-web-strategy/</link>
		<comments>http://www.greystoneblog.net/health-content-is-it-filler-or-is-it-fundamental-to-your-web-strategy/#comments</comments>
		<pubDate>Wed, 12 May 2010 14:07:57 +0000</pubDate>
		<dc:creator>Laura Clemons</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[health content]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=554</guid>
		<description><![CDATA[Health content is essential to the success of a hospital’s Web site. If a patient or user is searching for information on a particular diagnosis or treatment but are unable to find relevant information on your Web site, they will not only visit another site, but their experience may also leave a lasting negative impression [...]]]></description>
		<wfw:commentRss>http://www.greystoneblog.net/health-content-is-it-filler-or-is-it-fundamental-to-your-web-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Results of recent study on Web budgets</title>
		<link>http://www.greystoneblog.net/results-of-recent-study-on-web-budgets/</link>
		<comments>http://www.greystoneblog.net/results-of-recent-study-on-web-budgets/#comments</comments>
		<pubDate>Mon, 03 May 2010 18:15:15 +0000</pubDate>
		<dc:creator>Andrew Roberts</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Benchmarking]]></category>
		<category><![CDATA[Greystone news]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=563</guid>
		<description><![CDATA[Greystone is pleased to announce the results of our recent survey on hospital/ health system Web budgets. We sent the survey invitation to more than 100 healthcare marketers, and received responses from 65. (please note:  Greystone’s research panel is made up of hospitals or health care systems with at least one FTE dedicated to the [...]]]></description>
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