I recently helped my 3-yr old daughter prepare her wish list for Santa. What I thought would be a simple task proved to be a significant challenge, as she wanted virtually every single toy in the catalogue! I tried my best to explain to her that even though she has been very good this year, it is Santa’s job to pick out a few toys that she would like best.
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The concept of transparency is not a new one for healthcare. Over the last decade, we have all witnessed healthcare organizations embracing new technologies that create new levels of openness between providers, payors, and patients. Evidence continues to show that more information empowers consumers to make better choices about their healthcare, and results in lower costs. Even the federal government has gotten in on the act: this summer, they spent nearly $2 million on newspaper ads around the country that disclose hospital satisfaction rates. While there is still much work to be done, the future of healthcare transparency looks bright. Simply Google “healthcare transparency” to see countless examples of how technology companies and healthcare organizations are coming together to knock down traditional barriers to the flow of information.
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I would like to introduce myself as one of the newest members of the Greystone.Net team. My name is Andrew Roberts, and I will have responsibility for the Benchmarking product. My background is in research and marketing, and my primary interest is helping healthcare providers use data and other information to make better strategic marketing decisions. Previously, I worked for McKesson and was responsible for tracking customer satisfaction and loyalty among our hospital and physician customers. It is my experience that an organization can truly distinguish itself from its peers through its ability to translate complex information into actionable findings. This is particularly important in healthcare, where competition is increasingly fierce and marketing dollars hard to come by.
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