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It’s a Wrap – The 17th Annual HCIC Is Now In The Books

November 14th, 2013 No comments

HCIC_Logo 2013It’s hard to believe that we’ve already been home from  New Orleans for a week and that the 17th Annual Healthcare Internet Conference is “in the books.” We had so many attendees and exhibitors tell us this was our best conference yet, and we hope that is true and that you agree.

Here are a few highlights that stuck with us during the week:

  • Dr. Natasha Burgert:  Dr. Natasha’s keynote led off the HCIC on Monday afternoon. A pediatrician, she discussed how using social media helped her to solve the three main problems with her practice: Not being able to get information out to her patients’ parents, having an “average” point of care and only having 20 minutes per encounter. Dr. Natasha and her practice partners use Facebook, Twitter, a blog and a variety of other techniques to interact with their patients 24/7/365. I wish more doctors adopted were like her.
  • David Meerman Scott: In his very energetic keynote presentation, “It’s a Real Time World – Are You Ready?” David discussed the importance of “social sharing” – publishing content and immediately sharing it. He also discussed buyer personas, how not to do content marketing and real-time brand journalism. Just a thought: whatever it is that gives David so much energy, I want some of it!
  • Rose Glenn and Denise Beaudoin: Rose and Denise gave their perspectives in a keynote presentation on engaging consumers in the new healthcare economy. They talked about their experiences at Henry Ford Health System in Detroit, where the economy presents enhanced challenges for marketers. It is always a treat to hear a real-life case study of how at least one health system is engaging patients through digital media.
  • Best in Class Awards: The presentation of the Best in Class Awards on Sunday evening was a treat for all. The “Mike and Mike Show” started things off on a highly entertaining note. The Best in Class awards were presented in eight categories. Congratulations to the winners! For a complete listing of the award winners, please visit http://www.greystone.net/who-we-are/best-in-class-awards/best-in-class-winners.
  • Healthcare Internet Hall of Fame Induction and John A. Eudes Award: Tuesday lunch and these presentations are always a special time at the HCIC. Congratulation to Eudes Award winner Dan Ansel and to the 2013 inductees into the Healthcare Internet Hall of Fame: Lee Aase; C. Everett Koop, MD; Kevin Pho, MD; Cleveland Clinic; Geisinger Health System and Medical University of South Carolina.
  • Concurrent sessions: The topics of the 48 concurrent sessions were varied, timely and educational. We hope you were able to meet your needs with the sessions you attended. And remember: if you couldn’t get to all the sessions you would have liked to, you can catch up on missed sessions with Rewind. It’s also a great way to share the HCIC content with colleagues who didn’t make it to New Orleans.
  • Exhibit hall: This year’s exhibition space was our largest yet. It filled nearly 27,000 square feet and nearly 30% of the exhibitors were first time exhibitors with the conference. Lots of new tools and new services to learn about and explore. We hope you took advantage of that opportunity.

 

Our thanks go out to everyone who attended and participated in this year’s conference. It was great seeing everyone!

We’ll take a few deep breaths between now and the first of the year, but we’re already deep into planning for the 18th Annual HCIC in Scottsdale. The Call for Speakers and the Exhibitor and Sponsor Prospectus will be out before you know it.

We wish everyone a happy and safe Thanksgiving!

 

 

Voting Is Now Open

September 9th, 2013 No comments

Best+in+class+imageThe finalists have been selected for the 2013 Best in Class Awards and I know you’ll be as impressed as I am with the high caliber of innovation and creativity in Web strategies, tactics and solutions. Voting begins today, Monday, September 9th and runs through Friday, September 20th. Don’t miss the opportunity to cast your vote!

Greystone.Net and Krames StayWell will announce the winners in all categories at the 2013 Best in Class Awards ceremony on Sunday evening, November 3rd at the 2013 Client Conference at the New Orleans Marriott.

Cast your ballot in any of these categories:

  • Best Redesigned Website
  • Best Use of Social Media
  • Best Use of SEO/SEM
  • Best Use of Multimedia
  • Best Use of Mobile Strategy
  • Best Use of Analytics to Track Performance
  • Best Use of Health Content in Digital Marketing

Thanks much for your participation in the program. Be sure to vote early and we’ll see you at the Award Ceremony in New Orleans in November.

 

 

Calling all Best-in-Class!

July 17th, 2013 No comments

Best+in+class+imageAre you utilizing your Web site in a way that is Best-In-Class? Then we want to hear from you. It’s time to enter the 11th Annual Best-In-Class Awards to be awarded on Sunday, November 3rd at the 2013 Client Conference in New Orleans.

Starting July 16, you can nominate your organization’s Web site for any category where you feel you are Best-In-Class. This year, we’re introducing a few new categories plus a special Share Your Story award that recognizes an organization’s Web site for its unique contribution to the community.

This year’s categories include:

  • Best Redesigned Web Site
  • Best Use of Social Media
  • Best Use of SEO/SEM
  • Best Use of Multimedia
  • Best Use of Mobile Strategy
  • Best Use of Analytics to Track Performance
  • Best Use of Health Content in Digital Marketing

Visit the nomination page to learn more about each category and review the nomination form. Good luck!

 

 

Are You Ready for 2013’s Mega-Trends?

February 20th, 2013 No comments

megatrends-588x323It’s hard to believe that we are already nearing the end of February. As your organization continues to plan and implement this year’s marketing and digital strategies, there are some “mega-trends” to keep in mind. Some may even signal a need to tweak your strategy.

In a recent video from the Deloitte Center for Health Solutions, Paul Keckley explains how the healthcare industry will be heavily influenced by these seven trends in 2013:

  1. Demanding demographics. A “graying” U.S. population with more ethnic and racial diversity and more income disparity means the demands on the healthcare system are changing. The changing health insurance picture and an increased desire for online health information and engagement with healthcare providers are leading to changing demands on the industry from many directions.
  2. Strategic globalization. Various factors are leading to an increasing demand for overseas expansion by companies involved with healthcare. One-quarter of U.S. consumers report an interest in medical tourism and there is a decreasing demand by local populations in other countries to travel to the U.S. for healthcare. Couple these facts, along with a 31% projected decrease in the U.S. share of the global drug market, and it’s understandable that many companies are considering starting up or increasing overseas operations.
  3. Unconstrained connectivity. With the explosion of mobile technology over the past few years, Smartphones and mobile devices are becoming more commonplace. Along with accessing personal health records and medical health records online, consumers are also seeking health information and engagement with providers. This “unconstrained connectivity” is making a permanent change in the way healthcare organizations interact with and engage their audience.
  4. Constrained resources. The ability to react to unconstrained connectivity can be a challenge for organizations in an industry where resources are often limited. The impact of a shortage of money, time and/or talent may not always be immediately felt, but it will eventually catch-up to the bottom line.
  5. Accelerated consolidation. With 400+ insurance providers, almost 6,000 hospitals, thousands of individual providers, and long-term care and home care providers needing a larger digital platform, yet dealing with resource constraints, it’s anticipated that organizational consolidation will increase in order to obtain a larger platform in a more economical and efficient manner.
  6. Big Data. The amount of data being generated by various entities is huge and growing, but only recently have the tools to turn big data into meaningful information become available. The consumer demand for information means that the ability to effectively handle big data will begin to separate the wheat from the chaff among organizations.
  7. Consumer discontent. Although 6 out of 10 consumers report being satisfied with what they pay for healthcare, over half of consumers also believe that healthcare spending is wasted and most of those consumers believe the waste is due to a lack of individual responsibility. The focus will increasingly be on consumers, rather than patients or clinical trial subjects.

While many of these trends aren’t new, they are becoming increasingly important to your organizational marketing, digital and operating strategies. Understanding and leveraging these trends will be a hallmark of the most successful organizations in 2013.

Categories: Best in Class Awards, Mobile Tags:

Making 2013 the Best Year Yet

January 18th, 2013 No comments

Here we are: mid-January 2013. The holiday decorations have been taken down and stored away for another year, winter vacation is over, the kids are back in school and most of us are back to our regular routines.

As we plow back into our work, what will be driving your digital strategy this year? One thing is for sure: mobile continues to rise to the forefront in digital marketing strategy. At the recent CES in Las Vegas, advanced mobile devices were featured everywhere, from connected TVs, tablets large and small, and even “phablets” – a new combination of  tablets and Smartphones in one device. The world is no longer dominated by PCs – there are over 1 billion Smartphones in use worldwide and one in three U.S. consumers owns a tablet, soon to be one in two consumers.

I read with interest Sheryl Patteck’s take-home message from CES: “We are moving ever closer to delivering on … connected, customized and personalized one-to-one marketing in a mobilized way.” That has never been more true, and applies to us in healthcare marketing too. Her key takeways:

  • You must have a strong mobile strategy in place. From the consumer’s perspective, it’s all about mobile communication.
  • Your content must be relevant, interactive and engaging. Content is becoming more accessible with new technologies and applications.
  • Data and customer understanding are key now more than ever. The opportunity to communicate with both current and potential consumers in more personalized and customized ways is available with new technologies.
  • Imagination is the only limit. It’s up to you to use creativity to interact and engage with your audience in new and different ways — wherever they may be and however they may be connected.

Keeping all this in mind, we’ve been busy at Greystone.Net, making plans to bring you new and improved products and services.

For example, we’re making-over the Webmaster Workshops, and  think you’ll be really pleased with the results. Check out our GreyMatters newsletter and our Web site in February for more details!

Another new feature we are adding this year to our educational mix is called HCIC: Backstage Pass, a series of Webinars with some of the top-rated presenters from the 16th Annual HCIC. We’ll have more details on these sessions coming out soon, as well. And now for the first time, we’ve made all of the presentations from the Annual HCIC available for viewing/downloading. Learn more about it at HCIC: Rewind.

Believe it or not, we are already actively at work developing the educational program for the 17th Annual HCIC and the 2013 Client Conference, and aim to put on the best conference yet. New Orleans in November will be the place to be. And, it won’t be long before nominations will be opened for the Healthcare Internet Hall of Fame and the Best in Class awards.

And we haven’t forgotten our clients! We are working to continue to provide the finest products and services to our clients in 2013, and finding ways to do even better work. We’ll be sharing soon some improvements, including exciting announcements about our Collaboration Portal product and our mobile Wayfinding solutions, to name just a few.

What plans does your organization have for 2013? We’d love to hear about anything unique, different or fun that you’re planning.

Happy New Year. We, at Greystone, hope it is a healthy, happy and prosperous new year for all, and we look forward to seeing you, and talking with you, again soon.