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Best-in-Class Awards – Call for Entries Now Open

July 16th, 2014 No comments

Best+in+class+imageEach year around this time, Greystone.Net and StayWell sponsor an annual Best-in-Class Awards program to recognize our clients for outstanding Web achievements. 

Gold, Silver and Bronze awards are presented in eight categories, showcasing the finest in hospital and healthcare system Web site content, functionality and application of strategy.  

So … is your hospital’s social media engagement growing fast? Have you redesigned your Web site this year with great results? Did you deploy digital marketing strategies that drove traffic to your site? If you answered yes to any of these, then enter your success stories in the 2014 Best-in-Class Awards and get the recognition you and your Web team deserve!

If you’re using your Web site and digital assets in ways that are Best-In-Class, then we want to hear from you. It’s time to enter the 12th Annual Best-In-Class Awards, which will be awarded on Sunday, November 2nd at Insights 2014, the Greystone.Net and StayWell annual client conference, this year in Scottsdale.

Starting July 15th through September 1st, all Greystone.Net and StayWell clients can enter their organization’s Web site, Web strategy or digital marketing efforts into any category where you feel you are Best-In-Class. This year’s categories include:

  • Best Web Site Redesign
  • Best Social Media Strategy
  • Best Digital Marketing Strategy
  • Best Use of Multimedia
  • Best Use of Mobile Strategy
  • Best Use of the Web to Support Patient Engagement
  • Best Use of Performance Analytics
  • Best Use of Health Content in Digital Marketing

Visit the Call for Entries page to learn more and to submit your entry.  And remember the old saying, if you don’t enter, you can’t win.  Best of luck! 

 

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It’s a Wrap – The 17th Annual HCIC Is Now In The Books

November 14th, 2013 No comments

HCIC_Logo 2013It’s hard to believe that we’ve already been home from  New Orleans for a week and that the 17th Annual Healthcare Internet Conference is “in the books.” We had so many attendees and exhibitors tell us this was our best conference yet, and we hope that is true and that you agree.

Here are a few highlights that stuck with us during the week:

  • Dr. Natasha Burgert:  Dr. Natasha’s keynote led off the HCIC on Monday afternoon. A pediatrician, she discussed how using social media helped her to solve the three main problems with her practice: Not being able to get information out to her patients’ parents, having an “average” point of care and only having 20 minutes per encounter. Dr. Natasha and her practice partners use Facebook, Twitter, a blog and a variety of other techniques to interact with their patients 24/7/365. I wish more doctors adopted were like her.
  • David Meerman Scott: In his very energetic keynote presentation, “It’s a Real Time World – Are You Ready?” David discussed the importance of “social sharing” – publishing content and immediately sharing it. He also discussed buyer personas, how not to do content marketing and real-time brand journalism. Just a thought: whatever it is that gives David so much energy, I want some of it!
  • Rose Glenn and Denise Beaudoin: Rose and Denise gave their perspectives in a keynote presentation on engaging consumers in the new healthcare economy. They talked about their experiences at Henry Ford Health System in Detroit, where the economy presents enhanced challenges for marketers. It is always a treat to hear a real-life case study of how at least one health system is engaging patients through digital media.
  • Best in Class Awards: The presentation of the Best in Class Awards on Sunday evening was a treat for all. The “Mike and Mike Show” started things off on a highly entertaining note. The Best in Class awards were presented in eight categories. Congratulations to the winners! For a complete listing of the award winners, please visit http://www.greystone.net/who-we-are/best-in-class-awards/best-in-class-winners.
  • Healthcare Internet Hall of Fame Induction and John A. Eudes Award: Tuesday lunch and these presentations are always a special time at the HCIC. Congratulation to Eudes Award winner Dan Ansel and to the 2013 inductees into the Healthcare Internet Hall of Fame: Lee Aase; C. Everett Koop, MD; Kevin Pho, MD; Cleveland Clinic; Geisinger Health System and Medical University of South Carolina.
  • Concurrent sessions: The topics of the 48 concurrent sessions were varied, timely and educational. We hope you were able to meet your needs with the sessions you attended. And remember: if you couldn’t get to all the sessions you would have liked to, you can catch up on missed sessions with Rewind. It’s also a great way to share the HCIC content with colleagues who didn’t make it to New Orleans.
  • Exhibit hall: This year’s exhibition space was our largest yet. It filled nearly 27,000 square feet and nearly 30% of the exhibitors were first time exhibitors with the conference. Lots of new tools and new services to learn about and explore. We hope you took advantage of that opportunity.

 

Our thanks go out to everyone who attended and participated in this year’s conference. It was great seeing everyone!

We’ll take a few deep breaths between now and the first of the year, but we’re already deep into planning for the 18th Annual HCIC in Scottsdale. The Call for Speakers and the Exhibitor and Sponsor Prospectus will be out before you know it.

We wish everyone a happy and safe Thanksgiving!

 

 

Voting Is Now Open

September 9th, 2013 No comments

Best+in+class+imageThe finalists have been selected for the 2013 Best in Class Awards and I know you’ll be as impressed as I am with the high caliber of innovation and creativity in Web strategies, tactics and solutions. Voting begins today, Monday, September 9th and runs through Friday, September 20th. Don’t miss the opportunity to cast your vote!

Greystone.Net and Krames StayWell will announce the winners in all categories at the 2013 Best in Class Awards ceremony on Sunday evening, November 3rd at the 2013 Client Conference at the New Orleans Marriott.

Cast your ballot in any of these categories:

  • Best Redesigned Website
  • Best Use of Social Media
  • Best Use of SEO/SEM
  • Best Use of Multimedia
  • Best Use of Mobile Strategy
  • Best Use of Analytics to Track Performance
  • Best Use of Health Content in Digital Marketing

Thanks much for your participation in the program. Be sure to vote early and we’ll see you at the Award Ceremony in New Orleans in November.

 

 

Calling all Best-in-Class!

July 17th, 2013 No comments

Best+in+class+imageAre you utilizing your Web site in a way that is Best-In-Class? Then we want to hear from you. It’s time to enter the 11th Annual Best-In-Class Awards to be awarded on Sunday, November 3rd at the 2013 Client Conference in New Orleans.

Starting July 16, you can nominate your organization’s Web site for any category where you feel you are Best-In-Class. This year, we’re introducing a few new categories plus a special Share Your Story award that recognizes an organization’s Web site for its unique contribution to the community.

This year’s categories include:

  • Best Redesigned Web Site
  • Best Use of Social Media
  • Best Use of SEO/SEM
  • Best Use of Multimedia
  • Best Use of Mobile Strategy
  • Best Use of Analytics to Track Performance
  • Best Use of Health Content in Digital Marketing

Visit the nomination page to learn more about each category and review the nomination form. Good luck!

 

 

Are You Ready for 2013’s Mega-Trends?

February 20th, 2013 No comments

megatrends-588x323It’s hard to believe that we are already nearing the end of February. As your organization continues to plan and implement this year’s marketing and digital strategies, there are some “mega-trends” to keep in mind. Some may even signal a need to tweak your strategy.

In a recent video from the Deloitte Center for Health Solutions, Paul Keckley explains how the healthcare industry will be heavily influenced by these seven trends in 2013:

  1. Demanding demographics. A “graying” U.S. population with more ethnic and racial diversity and more income disparity means the demands on the healthcare system are changing. The changing health insurance picture and an increased desire for online health information and engagement with healthcare providers are leading to changing demands on the industry from many directions.
  2. Strategic globalization. Various factors are leading to an increasing demand for overseas expansion by companies involved with healthcare. One-quarter of U.S. consumers report an interest in medical tourism and there is a decreasing demand by local populations in other countries to travel to the U.S. for healthcare. Couple these facts, along with a 31% projected decrease in the U.S. share of the global drug market, and it’s understandable that many companies are considering starting up or increasing overseas operations.
  3. Unconstrained connectivity. With the explosion of mobile technology over the past few years, Smartphones and mobile devices are becoming more commonplace. Along with accessing personal health records and medical health records online, consumers are also seeking health information and engagement with providers. This “unconstrained connectivity” is making a permanent change in the way healthcare organizations interact with and engage their audience.
  4. Constrained resources. The ability to react to unconstrained connectivity can be a challenge for organizations in an industry where resources are often limited. The impact of a shortage of money, time and/or talent may not always be immediately felt, but it will eventually catch-up to the bottom line.
  5. Accelerated consolidation. With 400+ insurance providers, almost 6,000 hospitals, thousands of individual providers, and long-term care and home care providers needing a larger digital platform, yet dealing with resource constraints, it’s anticipated that organizational consolidation will increase in order to obtain a larger platform in a more economical and efficient manner.
  6. Big Data. The amount of data being generated by various entities is huge and growing, but only recently have the tools to turn big data into meaningful information become available. The consumer demand for information means that the ability to effectively handle big data will begin to separate the wheat from the chaff among organizations.
  7. Consumer discontent. Although 6 out of 10 consumers report being satisfied with what they pay for healthcare, over half of consumers also believe that healthcare spending is wasted and most of those consumers believe the waste is due to a lack of individual responsibility. The focus will increasingly be on consumers, rather than patients or clinical trial subjects.

While many of these trends aren’t new, they are becoming increasingly important to your organizational marketing, digital and operating strategies. Understanding and leveraging these trends will be a hallmark of the most successful organizations in 2013.

Categories: Best in Class Awards, Mobile Tags: