There are two gigantic decisions hospitals make that have the greatest impact on the future success of their Web endeavors. One is picking the right personnel to lead the Web effort and the other is picking the right content management system (CMS).
Especially at this time of year, especially after an action-packed Healthcare Internet Conference, especially as I am about to travel across the country … and deal with too many people at airports, too many cars rushing to family and too many people racing to the best deal at their favorite stores, I wonder if we slow down enough to think about thanks … and giving.
Here’s a new spin on “meaningful”: meaningful collaboration. I define this as working together, cross-functionally, across organizations and/or possibly with solution providers, to achieve an outcome of unique relevance to the question at hand. Having recently attended the 15th Annual Healthcare Internet Conference (HCIC), I witnessed a lot of this! Healthcare organizations and solution providers are doing some truly inspiring things.
I happily congratulate the accomplished group of Best in Class finalists and winners who accepted their awards at the Ninth Annual Best in Class Awards ceremony on Monday, November 7 at our 2011 Client Conference!
This past September marked the five year anniversary of receiving my MBA. At a recent informal get-together to celebrate the occasion, it was a pleasure renewing acquaintances with former classmates and discussing the various paths we have taken. What a wild ride it has been! Career changes, relocations, layoffs, promotions – you name it. When we graduated, the Goizueta Business School Class of 2006 could not have possibly imagined the changes our country and our economy would go through over the next five years. Our trials and tribulations would make for a fascinating documentary.
Several times a year, Greystone.Net conducts its own primary research on a hot industry topic. Recently our study on the use of patient portals concluded, with more than 40 organizations participating. The results reveal a number of useful findings for both healthcare marketers and vendors:
Meaningful Use – what a powerful phrase! In the context of healthcare, it’s tied tightly to the American Recovery and Reinvestment Act of 2009 and the use of certified EHR technology. Healthcare organizations across the nation are moving down the path of demonstrating meaningful use of electronic health records, congratulations on your progress! Meaningful Use does matter, but let’s take a step back for a moment and consider the words “meaningful use” in a broader sense. Just as important as the technology is how we work to make its use meaningful. We like to think in broader terms and incorporate meaningful customer-centric uses into our Web planning. With the explosive growth of mobile devices, mobile applications and Web technologies, this concept remains very important. Just as with EHRs, meaningful use of any technology is enabled by understanding the need, collaborating with a cross-functional team on a solution and working together to ensure it is successful.
The finalists for the Best in Class Awards have been selected so let the voting begin!
If you haven’t had a chance to review it yet, the 2011 Client Conference brochure is now available. This year, the Client Conference will be held on Monday, November 7, 2011 at the JW Marriott Orlando Grande Lakes. We encourage all our clients to attend, as it is our best opportunity each year to give something back to our clients.
One of my favorite board games is Stratego. For those not familiar, this is a game that is similar to chess, except in Stratego you don’t know the identity of your opponent’s pieces. The goal in Stratego is to capture your opponent’s flag, and victory requires (according to Wikipedia) “collecting information, planning, and strategic thinking.”