Ralph Waldo Emerson said that it was, but on the Web, I’m not so sure. I’ve always advocated consistency in design and navigation for three reasons:
Archive for the ‘Branding’ Category
Is consistency really the hobgoblin of little minds?
Thursday, October 23rd, 2008Protecting your brand online could cost a fortune
Monday, June 30th, 2008Did you catch the news? ICANN appears ready to open the universe to any URL suffix anybody wants to buy. You may have already invested heavily in MyHospital.org, .com, .biz, .edu, etc., along with the various permutations of that (positive and negative), but get ready to take another run at it.