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	<title>The Greystone.Net Blog &#187; Branding</title>
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		<title>Is consistency really the hobgoblin of little minds?</title>
		<link>http://www.greystoneblog.net/is-consistency-really-the-hobgoblin-of-little-minds/</link>
		<comments>http://www.greystoneblog.net/is-consistency-really-the-hobgoblin-of-little-minds/#comments</comments>
		<pubDate>Thu, 23 Oct 2008 15:02:59 +0000</pubDate>
		<dc:creator>Rachelle Montano</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=68</guid>
		<description><![CDATA[Ralph Waldo Emerson said that it was, but on the Web, I’m not so sure.  I’ve always advocated consistency in design and navigation for three reasons: 1. Usability – Users start learning about your site upon their very first visit. If each subsequent page looks and works the same, the site is just easier for them [...]]]></description>
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		<title>Protecting your brand online could cost a fortune</title>
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		<pubDate>Mon, 30 Jun 2008 11:59:37 +0000</pubDate>
		<dc:creator>Rachelle Montano</dc:creator>
				<category><![CDATA[Branding]]></category>
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		<description><![CDATA[Did you catch the news? ICANN appears ready to open the universe to any URL suffix anybody wants to buy. You may have already invested heavily in MyHospital.org, .com, .biz, .edu, etc., along with the various permutations of that (positive and negative), but get ready to take another run at it. In simple terms, just [...]]]></description>
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