The beginning of a new year is always a good time for new inspiration. As a graphic designer, I’m always trying to keep up on the latest and hottest trends and while I don’t have a crystal ball, I do see some recurring trends that have the potential of being the big design focus in 2012 based on the industry: Read more…
Three….Word….Taglines
Lately, here at Greystone we’ve been talking about updating our printed marketing materials. As I was tossing around ideas for a possible folder cover, I found myself using the dreaded “three word tagline.” My decision came about simply enough. I was thinking of a simple, straightforward design with the possibility of including a few photos. Anyone that is familiar with my design work knows I’m a fan of grouping in threes – photos, text areas, buttons, etc. So, as usual, I ended up with three symmetrical images on a nice, clean, light grey background. This was fine, but then I immediately grabbed three keywords from some of our old printed materials and proceeded to place one under each photo. There I was staring at three photos with three “keywords” underneath them. I have to say that I liked the look, but something still bothered me.