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	<title>The Greystone.Net Blog &#187; Marketing 2.0</title>
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		<title>New Findings on Patient Portals</title>
		<link>http://www.greystoneblog.net/new-findings-on-patient-portals/</link>
		<comments>http://www.greystoneblog.net/new-findings-on-patient-portals/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 17:37:39 +0000</pubDate>
		<dc:creator>Andrew Roberts</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Patient Portals]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=1004</guid>
		<description><![CDATA[Several times a year, Greystone.Net conducts its own primary research on a hot industry topic. Recently our study on the use of patient portals concluded, with more than 40 organizations participating. The results reveal a number of useful findings for both healthcare marketers and vendors: 1) Based on a high response rate and a large [...]]]></description>
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		<title>Social Media: A Plan is not a Strategy</title>
		<link>http://www.greystoneblog.net/social-media-a-plan-is-not-a-strategy/</link>
		<comments>http://www.greystoneblog.net/social-media-a-plan-is-not-a-strategy/#comments</comments>
		<pubDate>Tue, 31 May 2011 19:07:14 +0000</pubDate>
		<dc:creator>Andrew Roberts</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Webmaster Workshop]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=889</guid>
		<description><![CDATA[One of my favorite board games is Stratego. For those not familiar, this is a game that is similar to chess, except in Stratego you don’t know the identity of your opponent’s pieces. The goal in Stratego is to capture your opponent’s flag, and victory requires (according to Wikipedia) “collecting information, planning, and strategic thinking.” [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Born in 1992</title>
		<link>http://www.greystoneblog.net/born-in-1992/</link>
		<comments>http://www.greystoneblog.net/born-in-1992/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 14:01:43 +0000</pubDate>
		<dc:creator>Kathy Divis</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=737</guid>
		<description><![CDATA[This Fall, the entering college class will graduate in 2014 (those born primarily in 1992) and I worry we won’t be ready for them as healthcare marketers and Web strategists unless we start right now. Is your organization ready? Does your organization have a strategy to get ready? Most of these new college students are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The link between transparency and privacy</title>
		<link>http://www.greystoneblog.net/the-link-between-transparency-and-privacy/</link>
		<comments>http://www.greystoneblog.net/the-link-between-transparency-and-privacy/#comments</comments>
		<pubDate>Mon, 17 May 2010 18:44:54 +0000</pubDate>
		<dc:creator>Greystone Admin</dc:creator>
				<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=588</guid>
		<description><![CDATA[Lately I&#8217;ve been thinking quite a lot about transparency in the online world. Transparency is, after all, one of the basic tenets of social media. You must be transparent to remain credible when it comes to social media. That&#8217;s been taught to all of us as we&#8217;ve jumped into the social media world. When social [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Results of recent study on Web budgets</title>
		<link>http://www.greystoneblog.net/results-of-recent-study-on-web-budgets/</link>
		<comments>http://www.greystoneblog.net/results-of-recent-study-on-web-budgets/#comments</comments>
		<pubDate>Mon, 03 May 2010 18:15:15 +0000</pubDate>
		<dc:creator>Andrew Roberts</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Benchmarking]]></category>
		<category><![CDATA[Greystone news]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=563</guid>
		<description><![CDATA[Greystone is pleased to announce the results of our recent survey on hospital/ health system Web budgets. We sent the survey invitation to more than 100 healthcare marketers, and received responses from 65. (please note:  Greystone’s research panel is made up of hospitals or health care systems with at least one FTE dedicated to the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Can you compete using Compete?</title>
		<link>http://www.greystoneblog.net/can-you-compete-using-compete/</link>
		<comments>http://www.greystoneblog.net/can-you-compete-using-compete/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 15:21:09 +0000</pubDate>
		<dc:creator>Andrew Roberts</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Benchmarking]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=476</guid>
		<description><![CDATA[We have recently received inquiries  from several hospital or health systems Webmasters who want to know our opinion about Web sites like Alexa, Compete.com, and Quantcast.com. These  “third party web data providers” use proprietary algorithms to estimate the number of visitors on any Web site, and have become a major resource for many Web marketers. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>It&#8217;s Time to Make Friends with Facebook</title>
		<link>http://www.greystoneblog.net/its-time-to-make-friends-with-facebook/</link>
		<comments>http://www.greystoneblog.net/its-time-to-make-friends-with-facebook/#comments</comments>
		<pubDate>Thu, 07 May 2009 14:49:59 +0000</pubDate>
		<dc:creator>Andrew Roberts</dc:creator>
				<category><![CDATA[Benchmarking]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=221</guid>
		<description><![CDATA[In case you missed the big news last week, Facebook announced that it has added its 200 millionth member. That&#8217;s right &#8211; Facebook Nation is now the fifth largest country in the world. If your temptation is to discredit the impact of this amazing growth on healthcare by assuming that these new members come from [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>My Favorite Online Article of the Year</title>
		<link>http://www.greystoneblog.net/my-favorite-online-article-of-the-year/</link>
		<comments>http://www.greystoneblog.net/my-favorite-online-article-of-the-year/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 15:11:33 +0000</pubDate>
		<dc:creator>Greystone Admin</dc:creator>
				<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=155</guid>
		<description><![CDATA[Today we’re going to use our blog to point you to what has to be my favorite online article of the year from Smashing Magazine:  10 Harsh Truths About Corporate Websites If you have been a Greystone.Net client, you’ll recognize much of this.  Certainly the notion of a “Web center” will sound familiar, as will [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Am I a Hybrid?</title>
		<link>http://www.greystoneblog.net/am-i-a-hybrid/</link>
		<comments>http://www.greystoneblog.net/am-i-a-hybrid/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 20:38:46 +0000</pubDate>
		<dc:creator>Greystone Admin</dc:creator>
				<category><![CDATA[Marketing 2.0]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=149</guid>
		<description><![CDATA[I had the pleasure of attending the 14th Annual Forum on Customer-Based Marketing Strategies this week, and among the more interesting presentations was one by Elizabeth Scott of New Maven Marketing on what she termed “The New Marketing Hybrid.” She defined that as somebody with expertise in both new and traditional media. She made it [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>One If By Phone &#8230;</title>
		<link>http://www.greystoneblog.net/one-if-by-phone/</link>
		<comments>http://www.greystoneblog.net/one-if-by-phone/#comments</comments>
		<pubDate>Sat, 18 Oct 2008 01:30:32 +0000</pubDate>
		<dc:creator>Kathy Divis</dc:creator>
				<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=61</guid>
		<description><![CDATA[A recent article in Website Magazine talked about a new mashup from a company called Ifbyphone (http://public.ifbyphone.com/). This firm offers a telephone application that can integrate direct-response call data with Web-based advertising information through Google Analytics, which could ultimately offer us, as marketers, the possibility of gauging the overall effectiveness of a marketing campaign. From what I understand, Ifbyphone [...]]]></description>
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