Let’s end the suspense right now:  I’ve been married to Julie for more than 31 years, and would never choose my phone over her.  Most days, at least.

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A friend of mine could not get rid of a cold he has had for a couple weeks and decided to stop in a walk-in-clinic on the way home from work. He arrived at the office to find a 6 hour wait ahead of him for the evening.  I started wondering how he could have avoided a long fix to the common cold (besides going to the doctor earlier before it became an extreme case).  It would have been nice for him to be able to pull his phone out and look up the office number to call ahead, get directions or even see the “real time” wait. However, this organization did not have a site accessible for hand held devices. A mobile Internet site not only could have been another avenue for him to locate the organization, but also another way to provide easy customer service.  Many of the organizations we work with have not created an external Internet site dedicated to hand held devices, such as mobile phones.  My friend’s situation once again leaves me wondering why not?

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When one person asked if they should really worry about a strategy for cell phones, I wondered. When a second said they didn’t think their patients used cell phones that much, I worried. Now a third  has suggested that a strategy for cell phones should be a phase two or three priority, and I’m shocked.

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