Those outside of healthcare often refer to it as the “recession-proof” industry. If they only knew. Everybody we talk to is looking at lower revenues, in some cases significantly lower.
Archive for the ‘ROI’ Category
The focus may be changing
Monday, December 1st, 2008One If By Phone …
Friday, October 17th, 2008A recent article in Website Magazine talked about a new mashup from a company called Ifbyphone (http://public.ifbyphone.com/). This firm offers a telephone application that can integrate direct-response call data with Web-based advertising information through Google Analytics, which could ultimately offer us, as marketers, the possibility of gauging the overall effectiveness of a marketing campaign.
Web 2.0 is definitely here…
Thursday, November 8th, 2007…and are you ready for it?