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	<title>The Greystone.Net Blog &#187; ROI</title>
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		<title>A Buzzword With Staying Power</title>
		<link>http://www.greystoneblog.net/a-buzzword-with-staying-power/</link>
		<comments>http://www.greystoneblog.net/a-buzzword-with-staying-power/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 16:07:41 +0000</pubDate>
		<dc:creator>Andrew Roberts</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Benchmarking]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Internet Conference]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[HCIC]]></category>
		<category><![CDATA[healthcare conference]]></category>
		<category><![CDATA[healthcare internet conference]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=1033</guid>
		<description><![CDATA[This past September marked the five year anniversary of receiving my MBA. At a recent informal get-together to celebrate the occasion, it was a pleasure renewing acquaintances with former classmates and discussing the various paths we have taken. What a wild ride it has been! Career changes, relocations, layoffs, promotions – you name it. When [...]]]></description>
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		<title>Are You Taking Advantage of Free?</title>
		<link>http://www.greystoneblog.net/are-you-taking-advantage-of-free/</link>
		<comments>http://www.greystoneblog.net/are-you-taking-advantage-of-free/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 16:13:52 +0000</pubDate>
		<dc:creator>Laura Clemons</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=1028</guid>
		<description><![CDATA[Free is good, especially when it comes to marketing your hospital or health system. So you jump in with free opportunities to display your brand through social media such as Facebook, LinkedIn, and Twitter; then you start a blog and then all of a sudden, it doesn’t feel so free anymore. In fact, social media-based [...]]]></description>
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		<title>Intranets and ROI DO Mix!</title>
		<link>http://www.greystoneblog.net/intranets-and-roi-do-mix/</link>
		<comments>http://www.greystoneblog.net/intranets-and-roi-do-mix/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 13:49:45 +0000</pubDate>
		<dc:creator>Laura Clemons</dc:creator>
				<category><![CDATA[Intranet]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=756</guid>
		<description><![CDATA[ROI is very important to any organization when defining the efficiency of an investment. Intranets are no exception and organizations believe ROI is very important, but defining what an organization wants to measure can be difficult to determine. We observe that most hospitals see the inherent value in intranets and while measurements are less tangible, intranets [...]]]></description>
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		<title>No Apologies Necessary</title>
		<link>http://www.greystoneblog.net/no-apologies-necessary/</link>
		<comments>http://www.greystoneblog.net/no-apologies-necessary/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 17:17:15 +0000</pubDate>
		<dc:creator>Andrew Roberts</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Benchmarking]]></category>
		<category><![CDATA[Greystone news]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=696</guid>
		<description><![CDATA[Good internal reporting of Web data should document successes, illuminate failures, and serve as a key component in evaluating overall strategy. Yet for many healthcare Web marketers, the challenge of producing quality reports has proven to be extremely elusive and frustrating. In my experience, most organizations do not go much further than tracking basic Web analytics metrics like page [...]]]></description>
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		<title>The focus may be changing</title>
		<link>http://www.greystoneblog.net/the-focus-may-be-changing/</link>
		<comments>http://www.greystoneblog.net/the-focus-may-be-changing/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 19:42:42 +0000</pubDate>
		<dc:creator>Greystone Admin</dc:creator>
				<category><![CDATA[Internet Conference]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=105</guid>
		<description><![CDATA[Those outside of healthcare often refer to it as the “recession-proof” industry.  If they only knew. Everybody we talk to is looking at lower revenues, in some cases significantly lower. We might argue – and reasonably so – that having an effective Web presence is a cost of doing business. Can you imagine running a [...]]]></description>
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		<title>One If By Phone &#8230;</title>
		<link>http://www.greystoneblog.net/one-if-by-phone/</link>
		<comments>http://www.greystoneblog.net/one-if-by-phone/#comments</comments>
		<pubDate>Sat, 18 Oct 2008 01:30:32 +0000</pubDate>
		<dc:creator>Kathy Divis</dc:creator>
				<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=61</guid>
		<description><![CDATA[A recent article in Website Magazine talked about a new mashup from a company called Ifbyphone (http://public.ifbyphone.com/). This firm offers a telephone application that can integrate direct-response call data with Web-based advertising information through Google Analytics, which could ultimately offer us, as marketers, the possibility of gauging the overall effectiveness of a marketing campaign. From what I understand, Ifbyphone [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Web 2.0 is definitely here&#8230;</title>
		<link>http://www.greystoneblog.net/16/</link>
		<comments>http://www.greystoneblog.net/16/#comments</comments>
		<pubDate>Thu, 08 Nov 2007 16:51:17 +0000</pubDate>
		<dc:creator>Greystone Admin</dc:creator>
				<category><![CDATA[Internet Conference]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.greystoneblog.net/?p=16</guid>
		<description><![CDATA[&#8230;and are you ready for it? As Kathy said, we are all just getting back to reality from a wonderful time at the 11th Annual Healthcare Internet Conference. This conference is also held in conjunction with the annual Greystone Client Conference. I hope everyone had as marvelous of a time in Las Vegas as I [...]]]></description>
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