Convincing a client to pursue local search is a no-brainer. Just show them one sample that lists their competitors at the top of the page with a nice map, and they are sold. Getting it done is another matter entirely.
Archive for the ‘Search Engines’ Category
The Opportunity and Challenge of Local Search
Monday, November 30th, 2009Does Internal Search Matter?
Monday, October 5th, 2009I heard a comment the other day that if your site is well organized and nicely designed that the internal search function doesn’t matter. Really? As you can tell, I’m skeptical.
A Little Caffeine With Your Search
Wednesday, August 26th, 2009Those of us who obsess over search engine traffic (and that should be just about everybody, right?) are having a hard time keeping up these days. First, there’s the new Bing, which we talked about a while ago. Then the combination of Yahoo! and Bing, followed by an announcement by Yahoo! that they are still working on their own search.
Yahoo! and Bing: What Does It Mean For You?
Tuesday, August 4th, 2009We thought we’d wait a few days for the dust to settle and the wailing to die down after the announcement of the Microsoft/Yahoo! deal. After all, there has been plenty of both (dust and wailing). One blogger went so far as to suggest “Yahoo committed seppuku today” (the equivalent of hara-kiri). Others took a more measured view, pointing out pros and cons, along with the risks for both parties.
Bing!
Tuesday, June 9th, 2009With the dominance of Google, and the availability of MSN, Yahoo and others, online search may be one of those services that you don’t know you want better until you get it.
What do we suggest about Google Suggest?
Friday, August 29th, 2008You can’t take much time off in this business. Just as I was about to settle in for a nice long weekend, I noticed that Google took their Google Suggest feature out of the closet. While it had been available to search engine gurus and the like, it’s now there for all to see.
Google’s Knols: Evil incarnate, or just another opportunity
Friday, August 8th, 2008Flash and search engines
Monday, July 7th, 2008You may have caught the news that Adobe has released technology to Google and Yahoo that supposedly translates the text and links in any Flash file into something the search engines can work with. Taken at face value, that’s good news for any site that uses Flash.