It’s been a little more than a week since the end of the 15th Annual Healthcare Internet Conference, and what a whirlwind. But a good whirlwind. It was a fun time with lots of great educational sessions and many chances to see old friends again and make new ones, which is the best part of each year’s conference, in my opinion.
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I happily congratulate the accomplished group of Best in Class finalists and winners who accepted their awards at the Ninth Annual Best in Class Awards ceremony on Monday, November 7 at our 2011 Client Conference!
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Free is good, especially when it comes to marketing your hospital or health system. So you jump in with free opportunities to display your brand through social media such as Facebook, LinkedIn, and Twitter; then you start a blog and then all of a sudden, it doesn’t feel so free anymore.
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What a great group we had for the Webmaster Workshop last week in Chicago! I thought the food and the service at the Sofitel was fantastic. The networking and the conversations seemed to be valuable to all and, as usual, it was like drinking through a fire hose as we were trying to take in all of the good ideas and case studies.
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One of my favorite board games is Stratego. For those not familiar, this is a game that is similar to chess, except in Stratego you don’t know the identity of your opponent’s pieces. The goal in Stratego is to capture your opponent’s flag, and victory requires (according to Wikipedia) “collecting information, planning, and strategic thinking.”
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Ask any market researcher if they have some examples of funny things people have said on surveys, and then stand back and watch what happens. I am willing to bet that you will have to stop him or her after a few minutes. Do not be surprised at any excessive exuberance, as we research geeks are generally not called upon for humorous insight and tend to cherish these rare opportunities.
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This week we went live with two new areas in our Greystone.Net Benchmarking database: traffic from referring sites, and mobile traffic. Both areas were added based on feedback from participants. After I had a chance to review the preliminary data, two interesting findings jumped out:
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This Fall, the entering college class will graduate in 2014 (those born primarily in 1992) and I worry we won’t be ready for them as healthcare marketers and Web strategists unless we start right now. Is your organization ready? Does your organization have a strategy to get ready?
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We are pleased to release the conference brochure for the 14th Annual Healthcare Internet Conference, which will be held at Caesars Palace in Las Vegas beginning November 15-17, 2010. It took a ton of work to get the program in place, but it was also a lot of fun. Download a copy of it from our Web site. We think it is offers a wide and strong variety of educational and network opportunities.
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