Over the last week and a half during the Vancouver Olympics, several of my colleagues here at Greystone and I have been held hostage during our lunch hour watching the unique and exciting sport of curling. If you’ve never watched curling, the sport is very similar to shuffleboard on ice, but with a few interesting wrinkles. A thrower from each team alternates sliding cement “rocks” down the ice, as two people with brooms follow along and try to steer it to the correct place by vigorously sweeping. Teams battle back and forth trying to be the closest to the center, knocking each others’ rocks out of the way in the process. With sliding, screaming, sweeping, and smashing, curling simply makes for great theater.
Archive for the ‘Social Media’ Category
Curling for Social Media
Thursday, February 25th, 2010Posted in Benchmarking, Social Media | No Comments »
More on Social Media results
Thursday, February 11th, 2010Our recent study on social media has generated a lot of buzz from healthcare bloggers. The high level of response is really encouraging, and Greystone.Net will continue to do this type of research in the future. There seems to be a tremendous demand from healthcare marketers for information on current industry topics.
Posted in Benchmarking, Social Media | No Comments »
New Numbers on Social Media
Wednesday, January 20th, 2010According to our just released research, 9 in 10 hospitals or health systems are currently involved to some degree with Social Media. Other key results from the study:
Posted in Benchmarking, Social Media | 1 Comment »
Help! My brain is full.
Tuesday, November 17th, 2009This was an extremely common refrain at the 13th Annual Healthcare Internet Conference. I can’t tell you how many times I heard some version of this expression during conversations in the hallways or during concurrent sessions. With so many first-time Conference attendees this year (in fact, this was our best-attended conference ever!), I am not sure how many were prepared for three days full of case studies by peers, speeches by industry visionaries, and networking with some of the most successful hospital Web site managers in the country.
Posted in Benchmarking, Internet Conference, Social Media | No Comments »
Consumers Open to Brand Messages in Social Media
Friday, November 13th, 2009I don’t know if that’s really news, but sometimes you need the data to back up what you know to be true. In this case, a presentation today at Ad:Tech will report the results of a joint study by Performics, the marketing arm of Publicis Groupe’s VivaKi Nerve Center, and ROI Research, an analytics and technology firm.
Posted in Social Media | No Comments »
The End of the Destination Web Site?
Tuesday, November 10th, 2009You know we think the world of Shel Holz, one of the leading social media and communications experts in the business. After all, we’ve had him as a keynote presenter at our Healthcare Internet Conference three years running, and have done joint engagements with him. And usually we agree with him right down the line.
Posted in Best Practices, Internet Conference, Social Media | No Comments »
Shutting Down Social Media? An Enlightened Point of View
Monday, October 19th, 2009I’ve often touted Paul Levy’s “Running a Hospital” blog as the best in the business, and last week he cemented that position IMHO with his post on blocking social media. We’ve written about that before, but Levy offers the highly credible point of view of a hospital CEO.
Tags: communication, Social Media
Posted in Social Media | No Comments »
Blocking Basic Communication
Wednesday, September 9th, 2009When I was trying to convince doctors at my last place of employment that allowing secure messaging from existing patients was a good idea, I heard more than once that it would be the “end of modern medicine as we know it.” One of our physician champions found a reference that I’ve never been able to relocate that quoted doctors saying the same thing about another technological advancement: The telephone.
Tags: blocking, Social Media
Posted in Social Media | No Comments »
Social Media: It’s Not Like the Weather
Monday, August 17th, 2009You know the old saying, “everybody talks about the weather, but nobody does anything about it”? Social media is not like that. Yes, everybody is talking about it, or so it seems. But many are actually doing something about it.
Tags: Social Media, workshop
Posted in Social Media | No Comments »
Let’s Hear from the Peanut Gallery
Monday, September 28th, 2009Many of us would cringe at the notion of anybody being able to publicly comment on our work. Well, start cringing, because Google has made it possible.
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Tags: comments, sidewiki
Posted in Social Media | No Comments »