Last week, I was on site at a client’s, conducting the final meeting of a planning engagement. As we discussed the next course of action, I began thinking about the dramatic increase in healthcare organizations’ Web needs over the past five years since I have been part of the Greystone team. I was reminded of just how far the industry has come in the sixteen years since the founders of Greystone.Net first predicted that the organization’s Web site would grow larger than a mere “marketing tool” to become an industry-wide tool for hospitals and healthcare organizations.
Read more…
The beginning of a new year is always a good time for new inspiration. As a graphic designer, I’m always trying to keep up on the latest and hottest trends and while I don’t have a crystal ball, I do see some recurring trends that have the potential of being the big design focus in 2012 based on the industry: Read more…
The North America International Auto Show kicked off in Detroit this week with industry and press events, opening to the public this weekend. You might be wondering with that has to do with healthcare, mobile or strategy. Well – there’s a lot to learn from an event like this. It’s a venue for the auto manufacturers to showcase their products and concepts. With thousands of people attending, it’s one big marketing event. A large majority of the world’s auto manufacturers are there, side by side creating a great comparison shopping opportunity for consumers. This is interesting to consider – what would you do if your hospital were in that type of venue? How would you differentiate your hospital from your competition?
Read more…
Based on feedback received from attendees at recent events, Greystone has decided to expand our educational offerings and create a Webmaster Workshop Series for 2012. The Series is designed to meet the needs of a variety of individuals with different skill levels.
Read more…
Greystone.Net is pleased to announce the launching of our new Healthcare Internet Conference Web site! This year’s 15th Annual Greystone.Net Healthcare Internet Conference will be held on November 7-9, 2011 at the JW Marriott Orlando Grande Lakes in Orlando, FL. The Web site is dedicated in providing all the information necessary for a successful conference experience.
Read more…
The other night while watching T.V., I was flipping through the channels and I came across a documentary about the life of Walt Disney. As I watched, I was struck by how much Walt had in common with John Eudes, one of the co-founders of Greystone.Net who passed away this week after a prolonged battle with pancreatic cancer.
Read more…
It’s been a couple of weeks since Greystone’s first Webmaster Workshop for 2010. We really had a good time getting to know all of those that attended.
Read more…
Lately I’ve been thinking quite a lot about transparency in the online world. Transparency is, after all, one of the basic tenets of social media. You must be transparent to remain credible when it comes to social media. That’s been taught to all of us as we’ve jumped into the social media world. When social media first started on the scene, the ideal of transparency really ignited me. I thought the world would be changed over night. Power to the people, and all that. Organizations would now have to be transparent to their customers, and to the world. However, here we are five years later and we all have learned a lot. I’m not quite as optimistic on that ideal anymore. I do think the bar on transparency has been raised over the past few years, as there are many stories of companies being held to task by interested parties. And the amount and speed with which we all have access to information is still staggering to me. However, I also think that there is still a long way to go on full transparency.
Read more…
It seems, especially in health care, that we tend to get wrapped up in our day-to-day duties and the brainstorming and creativity of promoting our organizations online gets lost along the way. That’s why I feel it’s important to keep our eyes open in our everyday life and experiences, and draw ideas from places other than competitors and peers health organizations’ websites.
Read more…
At Greystone we are a pretty lean company that gets an extraordinary amount of work done. There are lots of things we could probably do better, but given our size we really accomplish a lot. This is in large part because we have a great team of dedicated and talented individuals working here. Most importantly, everyone is ready to pitch in and do whatever needs to get done at the time. Keeping up this blog is something we all agree is important… we believe in the power and value of blogs, and make recommendations to our clients all the time that they should have a blog of their own. However, when it comes right down to it, Greystone is not great at blogging. The Greystone blog is one of those things which our busy schedules make it tough to get done and days and weeks can go by without anyone writing or posting anything to our blog. That’s why a few weeks ago we created a weekly schedule and assigned everyone a week to post something to the blog. So far, I’m happy to report that we are only a week behind. :) I won’t tell you who at Greystone hasn’t finished they blog post yet, but the pressure is on!
Read more…