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		<title>Protecting your brand online could cost a fortune</title>
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		<pubDate>Mon, 30 Jun 2008 11:59:37 +0000</pubDate>
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				<category><![CDATA[Branding]]></category>
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		<description><![CDATA[Did you catch the news? ICANN appears ready to open the universe to any URL suffix anybody wants to buy. You may have already invested heavily in MyHospital.org, .com, .biz, .edu, etc., along with the various permutations of that (positive and negative), but get ready to take another run at it. In simple terms, just [...]]]></description>
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