New Benchmarking Category
I would like to introduce myself as one of the newest members of the Greystone.Net team. My name is Andrew Roberts, and I will have responsibility for the Benchmarking product. My background is in research and marketing, and my primary interest is helping healthcare providers use data and other information to make better strategic marketing decisions. Previously, I worked for McKesson and was responsible for tracking customer satisfaction and loyalty among our hospital and physician customers. It is my experience that an organization can truly distinguish itself from its peers through its ability to translate complex information into actionable findings. This is particularly important in healthcare, where competition is increasingly fierce and marketing dollars hard to come by.
The convergence of healthcare and research is an area I would like to explore in future blogs, and I invite your input. Is there certain data that you wish you had had prior to a big decision? Do you have an example of how research helped you make the right (or wrong) decision? If so, I would like to hear about it in the new “benchmarking” blog here at Greystone.Net. I am happy to be part of Greystone.Net, and look forward to future online discussions.