Consumers Open to Brand Messages in Social Media

November 13th, 2009 Rachelle Montano

I don’t know if that’s really news, but sometimes you need the data to back up what you know to be true. In this case, a presentation today at Ad:Tech will report the results of a joint study by Performics, the marketing arm of Publicis Groupe’s VivaKi Nerve Center, and ROI Research, an analytics and technology firm.

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The End of the Destination Web Site?

November 10th, 2009 Rachelle Montano

You know we think the world of Shel Holz, one of the leading social media and communications experts in the business.  After all, we’ve had him as a keynote presenter at our Healthcare Internet Conference three years running, and have done joint engagements with him. And usually we agree with him right down the line.

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Back in the Saddle

November 5th, 2009 Rachelle Montano

The Healthcare Internet Conference can be an exhilarating – and exhausting — ride. Even the proud owners of award winning sites go home with a long list of things to try or look into.  As we always say, nobody does everything the best, so even the best have something to learn.

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An Embarrassment of Riches

October 29th, 2009 Rachelle Montano

Compared to the woes of many, this will sound trivial at best, but the one thing I hate about the Healthcare Internet Conference is deciding which sessions to attend. Laugh, if you want to, but I’m serious!

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Let The Networking Begin!

October 23rd, 2009 Rachelle Montano

I no longer need my toes to count the days until the 13th Annual  Healthcare Internet Conference. It’s a different experience for me now, but even before I joined Greystsone.Net, I looked forward to it every year.

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Shutting Down Social Media? An Enlightened Point of View

October 19th, 2009 Rachelle Montano

I’ve often touted Paul Levy’s “Running a Hospital” blog as the best in the business, and last week he cemented that position IMHO with his post on blocking social media. We’ve written about that before, but Levy offers the highly credible point of view of a hospital CEO.

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Conviction Without Rigor

October 15th, 2009 Rachelle Montano

With all due apologies to McGeorge Bundy, considered by many to be one of the architects of the Vietnam War, I’m struck by the fourth of his lessons learned from the book “Lessons in Disaster: McGeorge Bundy and the Path to War in Vietnam”: Read the rest of this entry »

A Tale of Two Web Sites

October 13th, 2009 Andrew Roberts

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness.” Dickens penned those immortal words a century and a half ago, comparing the cities of London and Paris. These days, things are seldom that cut and dry – especially when it comes to Web Analytics. It is very difficult to compare two Web sites and get a clear picture. Take the following example:

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Does Internal Search Matter?

October 5th, 2009 Rachelle Montano

I heard a comment the other day that if your site is well organized and nicely designed that the internal search function doesn’t matter. Really? As you can tell, I’m skeptical.

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Let’s Hear from the Peanut Gallery

September 28th, 2009 Rachelle Montano

Many of us would cringe at the notion of anybody being able to publicly comment on our work. Well, start cringing, because Google has made it possible.

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