Last week, I was on site at a client’s, conducting the final meeting of a planning engagement. As we discussed the next course of action, I began thinking about the dramatic increase in healthcare organizations’ Web needs over the past five years since I have been part of the Greystone team. I was reminded of just how far the industry has come in the sixteen years since the founders of Greystone.Net first predicted that the organization’s Web site would grow larger than a mere “marketing tool” to become an industry-wide tool for hospitals and healthcare organizations.
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This past September marked the five year anniversary of receiving my MBA. At a recent informal get-together to celebrate the occasion, it was a pleasure renewing acquaintances with former classmates and discussing the various paths we have taken. What a wild ride it has been! Career changes, relocations, layoffs, promotions – you name it. When we graduated, the Goizueta Business School Class of 2006 could not have possibly imagined the changes our country and our economy would go through over the next five years. Our trials and tribulations would make for a fascinating documentary.
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Greystone.Net is pleased to announce the launching of our new Healthcare Internet Conference Web site! This year’s 15th Annual Greystone.Net Healthcare Internet Conference will be held on November 7-9, 2011 at the JW Marriott Orlando Grande Lakes in Orlando, FL. The Web site is dedicated in providing all the information necessary for a successful conference experience.
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With all due apologies to McGeorge Bundy, considered by many to be one of the architects of the Vietnam War, I’m struck by the fourth of his lessons learned from the book “Lessons in Disaster: McGeorge Bundy and the Path to War in Vietnam”: Read more…
Prior to leaving my last job, leadership was talking about adding a position with “social media” in the title. While I applauded the additional resources, I suggested that might be kind of like adding someone to the PR staff with “news releases” in their title.
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It’s always interesting to review the program for the Healthcare Internet Conference . Since the vast majority of the sessions were proposed by those in the industry, it’s really a reflection of what’s happening with the Web strategies for hospitals and health systems.
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You know what they say about laws and sausages (you don’t want to watch either being made)? The same is kind of true of watching the educational program for the Healthcare Internet Conference being put together. Dozens of proposals, all on seemingly different levels, and the program committee tries to pick the plums to create a coherent and strong program. It’s not easy.
But it’s most definitely enlightening. We see real trends in the submittals each year. This year, for example, it’s become clear that social media is no longer such a great mystery for our industry. In fact, we probably have more proposals to talk about something related to social media than all of the past years combined.
As another testament to the progress our industry has made, the number of proposals on the basics of site redesign, usability, mobile (smartphone) strategies, SEO, SEM, etc., seem to be lighter this year. A few have been bold enough to offer a case study on showing ROI or actual results, and we’d love more of those. More proposals on intranets would be great to see, too.
Actually, if you have not submitted a speaker proposal, we’d love to get one that shares what you have accomplished (if you have a great social media story, don’t let me scare you off). That’s why we’ve extended the deadline for proposals to Wednesday, June 3, 2009.
Share your expertise and get a free conference registration to boot! Click here to download the speaker proposal form
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