The Greystone.Net Blog

The North America International Auto Show kicked off in Detroit this week with industry and press events, opening to the public this weekend. You might be wondering with that has to do with healthcare, mobile or strategy. Well – there’s a lot to learn from an event like this. It’s a venue for the auto manufacturers to showcase their products and concepts. With thousands of people attending, it’s one big marketing event. A large majority of the world’s auto manufacturers are there, side by side creating a great comparison shopping opportunity for consumers. This is interesting to consider – what would you do if your hospital were in that type of venue? How would you differentiate your hospital from your competition?

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The conversation continues about QR codes. According to Mobio™, QR barcode scanning in North America grew 1200% in the last half of last year. Quick response codes already make sense with consumer products for purchase information, competitive pricing information, coupons or discounts, but how are they relevant for healthcare? Relevance is the key question about how QR codes can work with your healthcare marketing strategy. Are you just adding QR codes because it’s a hot ticket right now, or do you actually provide a value added to your current or prospective patients?

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