Convincing a client to pursue local search is a no-brainer. Just show them one sample that lists their competitors at the top of the page with a nice map, and they are sold. Getting it done is another matter entirely.
Local search represents a real conundrum. There’s an easy online tool that walks you through getting listed on the major local search players. That’s the easy part.
But some of them, including the big dog in the park, Google, require some form of confirmation. And that makes all the sense in the world. They want to be sure you are who you say you are, and not the competition commandeering your address and phone number.
So, if you haven’t tried already, you know the drill about the phone call to the number listed or the post card or letter to the address of the business. For individual clinics or small hospitals, that’s not a big deal. But if you’ve got multiple sites, large hospitals, etc., it can be a real challenge.
Anybody cracked that code yet?