Welcome Back to Reality from Las Vegas …
Well, we are all just back from Las Vegas and the 11th Annual Healthcare Internet Conference. It is hard to believe that we have been sponsoring this conference for more than a decade! It just keeps growing every year (more than 500+ attendees this year) and providing more educational content and useful information every year.
We’d like to thank all the participants for attending and all the speakers for sharing their insights and knowledge with the attendees. We’d also like to thank all the vendors for participating in the Exhibit Hall and sharing their products and services with the attendees.
There was a lot of new and exciting information presented this year, but here are a couple of themes that came through loud and clear to me:
- Social Media — The emerging growth and importance of social media and new methods of communication including blogs, mobile messaging, social networks, virtual worlds, widgets and the such. Getting bigger and more important every day and coming to healthcare in a real way …
- Edge Content — The need to push your content beyond your own Web site and into other domains and uses.
- Video Sharing and User-Generated Content — The continuing growth of the use of videos (many of them user-generated) to strengthen and support your messaging, to reach a broader audience and to enhance your brand …
Let us know what you think … what lessons did you learn? what new things are you going to try in the coming months? what insights or “aha!” moments did you take away from the conference and speakers?