Welcome to 2008
It is hard to believe that it is already 2008. What will that mean for us in healthcare interactive marketing? What new trends will we see? It seems to me, at a minimum, it will include:
- Marketing playing an increasingly important role in the development and management of content and functionality for the organization’s Intranet.
- Continued “tweaking” of the organization’s Web site design to ensure the sites are both “usable” and “user-friendly.”
- Increased use of Web 2.0 tools and techniques to meet the needs of Web site visitors – expanding beyond the early adopters. Maybe the early adopters dipping their toes into “Web 3.0.”
- Intense interest in search engine optimization and search engine marketing – to improve both organic and paid results.
- Continued integration of call center and Web site applications.
- Growing interest in how and when to develop micro-sites for key service lines and programs.
- Renewed interest in how to evaluate Web site performance and track its movement over time.
It will be an exciting year, with a lot happening, some of which, I’m sure will surprise us all. Wishing you a happy and productive 2008.
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